The campaign is part of the foundation?s contribution to combat human trafficking along with other entities at the UAE National Committee, said Al Basti.

It raises awareness through the media by broadcasting messages in different languages, including Arabic, English and Urdu, on different radio stations over a six-month period.

Awareness messages are also available on social media sites such as Twitter, Facebook and Instagram.

The good news is that the foundation received only three victims of human trafficking from different nationalities in the first half of 2016, which is 75 per cent lower than the number of victims reported in the same period last year, Al Basti said.